Serialization is a sophisticated technology imparting high security to the Label. Serialization refers to the process of imparting variable information to a security hologram or label, so as to make it unique in nature. This information may be in the form of barcodes, QR codes or serial numbers which can be read by field personnel using handheld devices or even by the end customers using mobile application.
Serialization has become a fundamental part of the production and logistics operations of many manufacturers across various industry sectors. Its implementation has led to a significant curb in the circulation of counterfeit products throughout distribution channels, thus greatly increasing consumer trust and loyalty for brands worldwide. There are many techniques used for serialization, and choosing the right one depends on the application, material and how well it integrates with other equipment in the production process.
This type of printing is suitable for varnished, laminated or clear labels and holograms. A digitally controlled print-head precisely melts ink from a ribbon directly onto the substrate to provide high resolution, precise prints. Different types of ribbons are used for different substrates. Thermal printing is known for its high precision and quality, resulting in very low rejection rates.
Overprinting refers to the process of printing any data on top of hologram or label. This process is commonly used in food packaging to print information such as manufacturing / expiry dates, batch codes etc. Logo, text, Barcode, QR code or serial number can be printed on top of generic or customized Label/ holograms.
Fixed information such as a person signature, name, year and codes can be printed. This is a permanent marking.